Our investment principles are clearly defined and well-articulated.
Principles and practices. At the foundation of our success—and yours.
At Brighton Jones, our investment philosophy is based on human psychology, deep knowledge of financial theory, a keen awareness of history and a focus on current events.
Our investment principles are focused on managing risk and combining asset classes efficiently and cost-effectively. When we put them into practice, we allocate assets guided by sound judgment and deeply informed by your personal circumstances and preferences.
For investors, the importance of establishing and operating within the context of clearly-defined and well-articulated investment principles cannot be overstated. Fundamental investment principles provide the framework upon which investors build portfolios with the greatest probability of meeting their goals.
Capitalism creates wealth.
With capitalism, wealth is created when natural resources, labor, intellectual capital, and financial capital combine to produce economic growth. Individuals are entitled to a share of that economic growth when their financial assets are invested and used by the global economy. Successful investing does not require picking the right stocks or predicting opportune times to move in and out of the market.
Avoid uncompensated risks.
Diversify among asset classes.
Diversify within asset classes.
Whether you have a specific question, or you’re interested in learning more about how our approach could be tailored to your situation, we’d be happy to hear from you. Please feel free to be in touch in whichever way works best for you.