Principles and practices. At the foundation of our success—and yours.
At Brighton Jones, our investment philosophy is based on human psychology, deep knowledge of financial theory, a keen awareness of history and a focus on current events.
Our investment principles are focused on managing risk and combining asset classes efficiently and cost-effectively. When we put them into practice, we allocate assets guided by sound judgment and deeply informed by your personal circumstances and preferences.
For investors, the importance of establishing and operating within the context of clearly-defined and well-articulated investment principles cannot be overstated. Fundamental investment principles provide the framework upon which investors build portfolios with the greatest probability of meeting their goals.