Brighton Jones Launches Lenora Capital to Expand Client Access to Private Markets

Mar 11, 2024 |

Brighton Jones has launched Lenora Capital, a private investment platform that provides clients with access to institutional-quality investment opportunities in private equity, venture capital, real estate, and private credit.   

“Private markets offer the potential for high return investment opportunities, but to go out and get those returns requires expertise and access — you can’t gain exposure to private markets through a broadly diversified index fund like you can with public markets,” said Jon Jones, co-founder and CEO of Brighton Jones. “We’ve assembled a specialized team that have spent their careers managing private investment allocations for institutional investors, and we’re excited to bring their expertise in-house to build out a premier private investment program for our clients.”    

Brett Deits, Managing Director of Lenora Capital, shared his enthusiasm: “Throughout my career, I’ve focused on enhancing investment outcomes for institutional clients through private investments. Now, I’m eager to extend this expertise to individuals and families navigating the diverse landscape of private markets.”  

“We have always approached asset allocation decisions like large institutional investors, where the timing and amounts of anticipated cash needs determine the appropriate ratio of fixed income and equity in a portfolio,” said Brian Tall, CIO of Brighton Jones. “Lenora Capital’s ability to source institutional-quality private investment opportunities is a natural extension of our investment process.” 

Tyler Mayfield, Lenora Capital’s Managing Director of Private Equity, emphasized collaboration with clients, stating, “Lenora Capital represents the next phase in the evolution of Brighton Jones’ private investment ethos, centered around ‘by clients, for clients.’ Our team of experts work hand in hand with influential clients, leveraging their extensive experience and networks to access exclusive investment opportunities.” He added, “In addition to capital deployment, Lenora Capital collaborates with Personal CFO teams in an effort to maximize value across all private investments held by clients.”   

The launch of Lenora Capital marks a significant milestone in Brighton Jones’ commitment to providing clients with investment solutions that capitalize on the unique opportunities presented by private markets. 

About Brighton Jones  

Brighton Jones is one of the country’s largest wealth management firms, with over $24 billion in assets under advisement and 4,000 clients. Our mission is more than growing and protecting wealth — it’s about empowering you to live a richer life by aligning your resources with what matters most to you. 

Brighton Jones can fill the role of our clients’ Personal CFO, advising on all aspects of the balance sheet and providing a holistic financial picture.  

About Lenora Capital  

Lenora Capital is a private investment platform that delivers diversified portfolios of unique, institutional-quality investment opportunities and seeks to generate the highest possible returns coupled with an engaging investor experience.  

Lenora Capital leverages the relationships of its investment team and the collective resources of its members to gain access to the private equity, venture capital, real estate, and private credit markets and then invests through both professionally managed funds and direct deals. Specialized teams in various investment areas tailor strategies for clients, providing a frictionless private investment solution with efficient reporting, management operations, and active engagement across the portfolio. 

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