Privacy Policy

Last updated: January 1, 2026

This Privacy Policy describes the privacy practices of Brighton Jones, LLC on behalf of ourselves and for the benefits of our affiliates (“Brighton Jones”, “we,” “our” or “us”) for the use of our site(s), brightonjones.com  (the “Website”). This includes details on what Personal Data (as defined below) we collect when you visit the Website or otherwise interact with us, how we use your Personal Data, certain rights you may have with respect to your Personal Data and how to contact us about our privacy practices.

Please note that this Privacy Policy does not cover the Personal Data we collect in connection with services that we provide to our clients, which is covered in our Client Privacy Notice.

What type of information we collect:

We may collect information from our users at several different points on our Website. This includes the following types of information:

  • Personal Data: this includes any data that identifies you or that allows someone to identify you, including your name, address, telephone number, email address, unique device identifiers (e.g., IP address), as well as other information about you that’s associated with or linked to any of the foregoing data.
  • Non-Personal Data: this means data that is not associated with or linked to your Personal Data.

We do NOT collect the following type of information:

“Special Categories” of Personal Data: this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership or information about your health or genetic or biometric data.

We may collect information about you in the following ways:

  • We collect Personal Data when you register with the Website, request support, download a whitepaper, register for a webinar or otherwise interact with us. If you do not provide us with the required information we may not be able to provide you with the information or services requested by you.
  • When you use the Website we may automatically collect Personal Data and Non-Personal Data through cookies or other online technologies. This information is helpful for us to operate our Website, for marketing purposes or for improving a user’s experience on the Website. For more information, please see the section on Cookies below.
  • We may collect information about you from our trusted third party nonaffiliates (“nonaffiliates”) and other service providers, including Personal Data (e.g., contact information such as emails and general information associated with your IP or device), to help to operate our Website, for marketing purposes or for improving your experience on the Website.
  • We may collect statistical and other aggregated data related to your use of the Website or as well as information on Website usage patterns. This information is collected and used as Non-Personal Data.
  • We may supplement personal information we collect with additional information obtained from nonaffiliate sources or partners to better understand your interests, qualifications, or preferences (“data enrichment”). We use this enriched information to personalize marketing and communications, improve our services and internal processes, and support recruiting and talent-related activities. Certain data enrichment activities may involve the disclosure of personal information to third parties and may be considered a “sale” or “sharing” of personal information under applicable privacy laws. You may opt out of our use of your personal information for data enrichment purposes at any time by contacting us at compliance@brightonjones.com.
  • We may enhance or supplement the personal information we collect with additional information derived from that data, such as general geographic location such as identifying your city or region from your zip code. We use this information for limited business purposes, including understanding the geographic distribution of our contacts and directing inquiries or leads to the appropriate regional representative. We do not collect or use precise geolocation data for these purposes, and we do not use enriched data for cross-context behavioral advertising. Any enrichment is conducted in a manner consistent with applicable California privacy laws and this Privacy Policy. You may opt out of our use of your personal information for data enrichment purposes at any time by contacting us at compliance@brightonjones.com.

How we use information:

We may use information in the following ways:

  • To administer and improve our Website, products and services;
  • Track user movements around the Website;
  • Deliver relevant Website content, marketing and promotions;
  • Generate reports related to how people access and use our Website and services;
  • Respond to inquiries and requests;
  • For compliance purposes;
  • If we determine in good faith that the information is required by law in order to prevent, investigate, or take action regarding illegal activities.

To the extent required under applicable data processing laws and regulations, any Personal Data that we collect may be stored in our database and will be used in accordance with such applicable laws and regulations.

How we disclose information

We may disclose the information we collect for the following purposes:

  • In response to legal process, court orders, subpoenas;
  • To establish or exercise our legal rights or defend against legal claims;
  • For the purpose of providing and operating the Website, we may disclose information to nonaffiliates  for the purpose of providing Website related services to us (e.g., service hosting, marketing, advertising, analytics and security)
  • In the conduct of our business, we may go through a business transaction involving some or all of our assets, such as a sale, merger, reorganization or bankruptcy proceeding; information collected from users of the Website, including Personal Data, could be transferred as part of such a transaction or in contemplation thereof;

Cookies

A cookie is a piece of data sent from a website while the user is browsing that is stored on a user’s hard drive to maintain information about the user’s browsing activity. We use cookies to enhance the user experience and improve our Website, including by means such as storing preference information. We may also use cookies to track and monitor usage of the Website for the purposes of marketing and operational improvements.

Brighton Jones’ Website uses both “session” and “persistent” cookies. “Session cookies” are created and stored temporarily while the user browses and are deleted from the device when the browser is closed. “Persistent cookies” are saved on the user’s device for a fixed period and become active when they visit the Website.

Interest based online advertising

We may work with third parties who collect information on our Website and elsewhere on the Internet through the use of cookies and similar methods in order to serve you with relevant advertisements on other online services or to determine that you have seen our advertisements on other online services and for related advertising retargeting purposes. This is called interest-based advertising. If you are interested in information about interest based advertising and the choices you have, you can visit the Network Advertising Initiative’s Consumer Opt-Out link or the Digital Advertising Alliance’s Consumer Opt-Out link.

We  honor “do not track” (a/k/a DNT) signals or similar mechanisms automatically transmitted by web browsers.

Our use of third-party interest based advertising services may result in the disclosure of online identifiers (e.g., cookie data, IP addresses, device identifiers and usage information) in a way that may be considered a “sale” or the “sharing”/“processing” of Personal Data for purposes of online targeted advertising. To opt out of these activities, please use the “Manage Preferences” link on the footer of the Website.

Email communications

You have the ability to opt out of receiving promotional communications from Brighton Jones at any time. You can opt out using the Email Subscription Preference Center, the Unsubscribe Page, or by emailing us at  compliance@brightonjones.com. You may not opt out of administrative emails (for example, emails about your transactions or legal notices).

Links

Our Website may have links to the sites of third party nonaffiliates (e.g. a joint webinar or white paper offering). We are not responsible for any information you provide to a nonaffiliate, including through any nonaffiliate website linked on our Website. We encourage you to read the privacy policies of those companies for more information about how they process your information.

How we safeguard data

We implement industry standard measures to reduce risks caused by the potential loss of information, unauthorized access, or use of information. However, no measure can provide absolute information security and we cannot provide protections beyond what is within our reasonable control.

How long we retain data

We retain Personal Data for as long as necessary for the purposes for which it was collected, unless a longer retention period is required by applicable law.

Your information rights

Depending on your jurisdiction of residence, you have certain rights with respect to your Personal Data, which may include the right to:

  • Access the Personal Data we have about you;
  • Correct any Personal Data we hold about you that may be inaccurate;
  • Request that we delete your Personal Data;
  • Restrict or object to the processing of your Personal Data;
  • Transfer Personal Data to another organization (subject to certain conditions); and
  • Withdraw your consent to us processing your Personal Data, where consent was previously provided and was the legal basis on which we relied for our processing of Personal Data.

If you request these rights, we may need to verify your identity for security and to prevent fraud.

To exercise these rights, please email us at compliance@brightonjones.com.

Please note, however, that certain information may be exempt from such requests, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. Depending on applicable law, you may have the right to appeal our decision to deny your request. If we deny your request, we will provide you with information on how to appeal the decision, if applicable, in our communications with you.

Information for California residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use each category of Personal Data (statutorily called “Personal Information”) we collect; and (2) the categories of nonaffiliates to which we (a) disclose such Personal Data for a business purpose, (b) “share” Personal Data for “cross-context behavioral advertising,” and/or (c) “sell” such Personal Data. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s Personal Data obtained from the consumer’s activity across websites and “selling” is defined as the disclosure of Personal Data to third parties in exchange for monetary or other valuable consideration.

Categories of Personal Data collected and disclosed

The table below sets out the categories of Personal Data we collect, the purposes for which we use such Personal Data, and the categories of third parties to whom we may disclose such Personal Data for a business purpose. This information is provided to help you understand how and why your Personal Data may be shared in the course of our business operations.

For more information about each category of Personal Data, the purposes of use, and the third parties to whom we disclose Personal Data, please see the “Information We Collect,” “How We Use Your Information,” and “How We Disclose Your Information” sections of this Privacy Policy.

Categories of Personal Data collected

Purposes of use

Categories of third parties to whom the business discloses Personal Data

Identifiers
  • Business Operations
  • Customer Service
  • Legal Purposes
  • Communication with you
  • Affiliates
  • Third Party Service Providers
  • Data Enrichment Providers

Marketing Information
  • Business Operations
  • Communication with you
  • Affiliates
  • Third Party Service Providers

Financial/Commercial Information
  • Business Operations
  • Customer Service
  • Legal Purposes
  • Communication with you
  • Affiliates
  • Third Party Service Providers
  • Data Enrichment Providers

Internet Network or Device Information
  • Business Operations
  • Customer Service
  • Legal Purposes
  • Communication with you
  • Affiliates
  • Third Party Service Providers

CCPA Rights

This section describes the rights that California Residents have and explains how to exercise those rights.

Right to Know About Personal Data Collected, Disclosed or Sold. You have the right to request that we disclose certain information to you about our collection, use, disclosure or sale of your Personal Data over the past 12 months. Once we receive and confirm your verifiable consumer request and subject to certain limitations that we describe below, we will disclose such information to you. You have the right to request any or all of the following:

  • The categories of Personal Data we collected about you.
  • The categories of sources from which the Personal Data is collected.
  • Our business or commercial purpose for collecting or selling that Personal Data.
  • The categories of third parties with whom we share that Personal Data.
  • The specific pieces of Personal Data we collected about you.

Right to Request Deletion or Correction. You have the right to request that we delete any of your Personal Data that we collected from you and retained, or correct Personal Data that is inaccurate, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete or correct your Personal Data. However, we may deny a deletion request if retaining the information is necessary for us in order to perform certain actions permitted by applicable law, specifically such as detecting data security incidents or protecting against fraudulent or illegal activity. Therefore, we may retain your Personal Data despite such requests. We may also deny a correction request if the information we have about you is already accurate.

Exercising Access, Correction and Deletion Rights. To exercise the access and deletion rights described above, please email us at compliance@brightonjones.com.

Only you, or a person or business entity registered with the California Secretary of State that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. You may also make a request on behalf of your minor child.

The request should include your contact information and describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it. In addition, you should provide sufficient information (including, at minimum, your name, address and e-mail address) that allows us to reasonably verify that you are the person about whom we collected the Personal Data or an authorized representative.

We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing.

Sale/Sharing of Personal Data: our use of third-party interest based advertising services may result in the disclosure of online identifiers (e.g. cookie data, IP addresses, device identifiers and usage information) in a way that may be considered a “sale” or “sharing” under the CCPA. To opt out of these activities, please use the “Your Privacy Choices” link on the footer of the Website. Please review our section on Interest Based Advertising for more information.

If we ever offer any financial incentives in exchange for your Personal Information, we will provide you with appropriate information about such incentives.

Sensitive Personal Data: The CCPA also allows California Residents to limit the use or disclosure of “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

Non-Discrimination. We will not discriminate against you for exercising any of your legal rights.

Retention of Your Personal Information. Please see the “Retention” section above.

California “Shine the Light” disclosure. The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of Personal Data (as defined in the Shine the Light law) to third parties for their own direct marketing purposes, or in the alternative, that we provide a cost-free means for consumers to opt out of any such disclosure. We do not currently disclose Personal Data to third parties for their own direct marketing purposes.

Children

Our Website is not directed to children or under the age of 16 and we do not knowingly collect Personal Data from children under the age of 16. If we learn that we have collected Personal Data from a child under the age of 16 on our Website, we will delete that information as quickly as possible. If you believe that we may have collected any such Personal Data on our Services, please notify us at compliance@brightonjones.com.

Updates to this Privacy Policy

We reserve the right to amend this Privacy Policy, from time to time, in our sole discretion. When we do, we will also revise the “last updated” date at the beginning of this Privacy Policy. The most current version of this Privacy Policy will always appear on our Website. The continued use of our Website after such changes will mean that you accept the revised Privacy Policy. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use and disclose Personal Data.

Contacting us

If you have any questions, comments or concerns about this Privacy Policy, or if you would like to exercise your rights in relation to your Personal Data, please contact us using the following contact information:

Brighton Jones, LLC
Attn: Chief Compliance Officer
2030 1st Avenue, 3rd Floor
Seattle, WA 98121
compliance@brightonjones.com
Tel: (206) 258-5000

Please note, the role and department responsible for compliance with the obligations under this Privacy Policy is:

Chief Compliance Officer
Brighton Jones, LLC
2030 1st Avenue, 3rd Floor
Seattle, WA 98121
compliance@brightonjones.com
Tel: (206) 258-5000