Women Living a Richer Life

Information and inspiration to increase your confidence and clarity around personal finances.

Never in the history of the world have women had the kind of collective economic power as they do today. To make the most of this cultural shift, we think it’s time to start asking some deeper questions and to help women take more agency around how their wealth is utilized.

As such, a key question we strive to help our clients answer is: Are you wealthy in the sense that you have money, or are you WELLthy, in the sense that you have an integrated sense of financial, social, emotional, and physical wellbeing? It has become clear to us that our clients want to be WELLthy in every sense of the term. They want to live from a place of deep financial strength and use their resources and their time in a manner that supports their unique values and passions.

Women Living a Richer Life (WLRL) is an innovative and active community focused on helping women develop the knowledge and tools to craft just this sort of life. Why the separate focus on women? More and more women are the co- or primary breadwinner in their households. We are also in the early stages of a massive, intergenerational wealth transfer which will ultimately result in women controlling the majority of household wealth.

WLRL grew out of informal discussions among clients and Brighton Jones advisory teams. What started as a way to build shared connections around common interests has blossomed into a broad and vibrant initiative led by Tama Smith, a Wharton MBA and former CEO of The Tyra Banks Company. Based on feedback from our female clients, WLRL now includes a robust set of offerings, from intimate conversation circles to educational events to fireside chats with notable guest speakers. And we’re just getting started.

This isn’t merely a “work initiative”—it’s a way to empower our female clients to #DoLifeDifferently. At Brighton Jones, we view WLRL as a crucial resource that complements our advisory teams’ work and enables our female clients to make the financial—and life—decisions that align with their deeply held values and empower them to act on them. When women approach life from this place, it enhances the experience not just for them but for their families, their communities, their companies, and our world.